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      <image:caption>Fractional CMO/VP of Marketing Fractional VP of Product Marketing Go-To-Market Strategy Product Launch Demand Generation (Inbound and Outbound) Messaging &amp; Positioning Category Creation Sales Enablement Sales Plays Sales Playbooks Partner Recruitment &amp; Enablement Services (Implementation, onboarding, etc..) Customer Success Customer Enablement Customer Journey Mapping Competitive Intelligence Market Research</image:caption>
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      <image:title>Home1 - Hi! I’m Shyna</image:title>
      <image:caption>I help Founders, CEOs, CMOs and CROs to develop a winning go-to-market strategy to increase revenue, grow market share, and win more. The 5 metrics we focus on are Average Contract Value, Win Rate, Pipeline, Time to Close and Market share.</image:caption>
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      <image:caption>Learn to bring products to market with real world examples. We use a case-based methodology to encourage strategic thinking. By the end of this course, you’ll be able to learn: How to rally a company around the art and science of persona development  Frameworks to create impactful messaging and positioning for category creation  Go-To-Market frameworks for different types of product launches to most effectively launch products</image:caption>
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    <lastmod>2020-11-18</lastmod>
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      <image:title>About - Hi! I’m Shyna</image:title>
      <image:caption>I help Founders, CEOs, CMOs and CROs to develop a winning go-to-market strategy to increase revenue, grow market share, and win more. The 5 B2B revenue metrics I care about are Average Contract Value, Win Rate, Pipeline, Time to Close and Market share.</image:caption>
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