Go-To-Market Strategy & Product Marketing.
Advisory & Consulting. Courses. Coaching.
I help extraordinary Founders & CEOs, CMOs, and individuals to scale revenue.
3 Things I believe:
1 — People remember stories, not facts.
2 — Get shit done. Iterate and test to get better.
03 — Good work, done well, for the right reasons.
Experience that Counts
Pick Your Own Adventure
Advisory & Consulting
Player/Coach model to provide go-to-market frameworks to drive additional revenue streams. Ten+ years of experience working with 30+ companies on product & company launches provides context for success.
Online PMM Courses
Learn to bring products to market with real world examples. I use a case-based methodology and a combination of videos, 1x1 coaching sessions, and prebuilt templates to encourage strategic thinking with personalized feedback and workshopping.
Coaching
1x1 Marketing coaching to prioritize what’s important for next job or help you level up in your career. Coaching is a great investment to get honest feedback and practical next steps on how to get to that next milestone.
OFFERINGS INCLUDE:
Fractional CMO/VP of Marketing
Fractional VP of Product Marketing
Go-To-Market Strategy
Product Launch
Demand Generation (Inbound and Outbound)
Messaging & Positioning
Category Creation
Sales Enablement
Sales Plays
Sales Playbooks
Partner Recruitment & Enablement
Services (Implementation, onboarding, etc..)
Customer Success
Customer Enablement
Customer Journey Mapping
Competitive Intelligence
Market Research
Let’s Connect.
shyna.zhang@live.com
San Francisco, CA
Est. 2016