Hi! I’m Shyna

I help Founders, CEOs, CMOs and CROs to develop a winning go-to-market strategy to increase revenue, grow market share, and win more.
The 5 B2B revenue metrics I care about are Average Contract Value, Win Rate, Pipeline, Time to Close and Market share.

Practical Marketing

I Love Go-To-Market Strategy

There’s a lot of bad marketing (and marketers). I wanted to work with smart, curious and kind people, so now I choose to support marketing teams that share the same values that I do.

I have built and led go to market and product marketing teams in Seattle, Singapore, and San Francisco for 10+ years. Taking that experience, I run a Go to Market advising and consulting company for Silicon Valley's fastest growing companies. My passion for developing talent in Product Marketing has led me to create Product Marketing Masters, an online and in-person Meetup community of 500+ product marketers that are focused around education and sharing best practices.

I’ve curated a group of marketers that are able to combine the art and science of marketing — storytelling, deep empathy for the buyer, the ability to drive impact and influence across the organization — with a 'General Manager’s' business perspective.

Say hi!

Send me a note!

What People Are Saying

“Shyna is my go-to for any product marketing focus I need high quality attention on. She has a wide range of product marketing expertise from go to market, to sales enablement to messaging and positioning. She has full stack product marketing capabilities.”

— Kai Ichikawa, VP PMM

Concord

“Shyna's breadth of product marketing expertise and ability to execute has really helped our team move quickly, enable Sales, and better understand our competitors. She's able to quickly understand the industry, the product and key players to help establish a go-to-market strategy.”

— Michael Mace, VP PMM

UserTesting

“Going through the process of interviewing for a PMM job can be overwhelming. It's highly competitive, and it's so important to highlight your strengths. Shyna helped me think through how to best position myself, surfacing the right stories to tell about my experience. I practiced interviewing with her, she gave me career advice and even helped me negotiate my offer!”